Accountabilities, responsibilities and main duties:
 

1. Marketing Communications:

• Develop and implement marketing strategies to promote BESA Group’s services and partner universities in Pakistan.
• Create and distribute engaging content across various platforms, including social media, email, and print.
• Manage the production of marketing materials such as brochures, flyers, and newsletters.
• Monitor and analyze the effectiveness of marketing campaigns and adjust strategies as needed.

2. Event Management:

• Organize educational fairs and other promotional events, ensuring successful execution from planning to post-event evaluation.
• Choose appropriate venues for events, negotiate venue fees, and manage logistics.
• Coordinate with vendors, suppliers, and partners to ensure all event needs are met.
• Promote events through various marketing channels to maximize attendance and engagement.

3. Relationship Building:

• Build and maintain relationships with international and private schools in Pakistan to promote BESA Group’s services.
• Develop partnerships with key stakeholders, including educational institutions, government agencies, and community organizations.
• Represent BESA Group at industry events, conferences, and networking opportunities to enhance brand visibility and build connections.

4. Public Relations:

• Develop and maintain relationships with media contacts to secure coverage in press, TV, and online publications.
• Write and distribute press releases, story pitches, and other PR materials.
• Monitor media coverage and manage the company’s reputation.

5. Digital Marketing:

• Manage BESA Group’s social media accounts, creating and scheduling content to engage with the audience.
• Optimize the company’s website for SEO to attract more visitors and improve online visibility.
• Analyze digital marketing metrics to measure performance and improve strategies.

6. Customer Engagement:

• Respond to inquiries from prospective students and parents, providing detailed information about BESA Group’s services.
• Conduct information sessions and presentations to educate audiences about study abroad opportunities.
• Gather and analyze feedback from customers to improve marketing strategies and customer satisfaction.